Oumph!

If you follow me on Instagram or Twitter, you’ve probable already seen my posts about these guys over the weekend.

Their stall at the Just V Show was one of the busiest, and they weren’t even selling anything!

Oumph! was created to fill a gap in the meat substitute market. Something plant based, with low climate impact, that could increase people’s health, and help feed the 9 million on Earth. No small task!

The solution? These meat-free proteins, made entirely from beans, “unlike anything else from the plant kingdom”, and (they claim) with a climate impact is so low, that everyone on the planet can eat them every day!

Not only is this plant protein resource efficient, low in climate impact, rich in protein & fibre, and a great source of iron & folic acid, it tastes amazing. I mean A.M.A.Z.I.N.G! So good, we cheekily went back for more than a few of the tasting samples on offer on Sunday, despite the crowd & queues!

Oumph! comes is 9 varieties ~ 3 unseasoned & 6 seasoned with lots of spices ~ but as I mentioned, none of these were available at the show. Which at the time I was gutted about, however I am excited to announce that the full range will be launching in UK Whole Foods stores in September!!!

Their presence at the show was inspired PR-ing, and despite my initial disappointment, I’ll be spending the next couple of months planning how I’m going to cook and eat all 9 varieties. Roll on September… the question is, will we have enough Summer left for BBQs?

If you see them popping up anywhere else in the meantime, please make sure you give them a try.

I know some veggies & vegans don’t like the flavour or texture of meat (real or substitute), and if that’s you, you’re better off giving this one a miss. However, if like me, you were once an enthusiastic meat-eater, who has chosen to live a cruelty-free life for other reasons, I guarantee these texture & flavours will blow you away.

When you manage to get your hands on a pack, let me know what you think… I’ll be in front of you in the Whole Foods queue.

In the meantime, their website has loads of recipe ideas to ensure we never get bored, and can, as they suggest, eat Oumph! every day!

*** Disclaimer: whilst the majority of the images featured in this post have been borrowed from the Oumph! website, I have not been asked to promote this product by anyone & the opinions expressed here are entirely my own. ***